Privacy Policy

Last updated: 22 June 2026

Digilytics Co (Pty) Ltd ("Digilytics Co", "we", "us", "our") is committed to protecting the privacy of everyone who interacts with us — visitors to digilyticsco.com, prospective and current clients, consultant network applicants, and business contacts. This Privacy Policy explains what personal information we collect, why we collect it, how we use and protect it, and the rights available to you. It is written to reflect the general principles of major data protection frameworks, including the Protection of Personal Information Act, 2013 (POPIA) (South Africa), the UK General Data Protection Regulation and Data Protection Act 2018, and the EU General Data Protection Regulation (GDPR), given our operations across South Africa, the United Kingdom, and the broader African market.

1. Who We Are

Digilytics Co is the controller responsible for your personal information for the purposes of this policy.

Registered address: 155 West Street, Sandown, Sandton, 2031, South Africa
Email: hello@digilyticsco.com
Phone: 010 101 1022 (local) · +27 10 101 1022 (international)

2. Information We Collect

We collect the following categories of personal information:

• Contact and enquiry information: name, company, role, email address, phone number, and the content of your message, submitted via our consultation request form.
• Consultant network information: name, email address, LinkedIn profile URL, area of expertise, region, and any background details you choose to share when applying to join our advisory network.
• Technical and usage information: IP address, browser type, device type, approximate location, pages viewed, and referral source, collected automatically when you browse our site.
• Communications: records of correspondence if you contact us directly by email or phone.

3. How We Use Your Information

We process personal information for the following purposes and on the following legal bases:

• To respond to enquiries and provide our advisory services — necessary to take steps requested by you prior to entering into a contract, or to perform a contract with you.
• To evaluate consultant network applications — based on your consent when you submit your profile.
• To operate, secure, and improve our website — based on our legitimate interest in running a functional and secure online presence.
• To comply with legal, regulatory, or contractual obligations — where processing is required by law.

We do not use your personal information for automated decision-making or profiling that produces legal or similarly significant effects.

4. How We Share Your Information

We do not sell personal information. We may share information with:

• Service providers who support our operations (e.g. email, hosting, and analytics providers), bound by confidentiality and data protection obligations.
• Professional advisors (legal, audit, insurance) where necessary.
• Regulators, law enforcement, or courts where required by law.
• A successor entity in the event of a merger, acquisition, or sale of business assets.

5. International Data Transfers

Because we operate across South Africa, the United Kingdom, and other African markets, personal information may be transferred to and processed in countries other than the one in which it was collected. Where we transfer personal information across borders, we take reasonable steps to ensure it receives an equivalent level of protection, including through contractual safeguards such as standard contractual clauses where applicable.

6. Data Retention

We retain personal information only for as long as necessary to fulfil the purposes described in this policy, to comply with legal or regulatory obligations, or to resolve disputes, after which it is securely deleted or anonymised.

7. Data Security

We implement reasonable technical and organisational measures designed to protect personal information against loss, misuse, unauthorised access, alteration, and disclosure. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

8. Your Rights

Depending on the law that applies to you (such as POPIA, the UK GDPR, or the EU GDPR), you may have the right to:

• Be informed about how your personal information is processed
• Access the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of your personal information, subject to legal exceptions
• Object to or restrict certain processing
• Request a portable copy of your information
• Withdraw consent at any time, where processing is based on consent
• Lodge a complaint with the relevant supervisory authority (see Section 11)

To exercise any of these rights, contact us using the details in Section 1. We will respond within the timeframes required by applicable law.

9. Cookies and Tracking Technologies

Our website may use cookies and similar technologies to support core functionality and to understand aggregate site usage. You can control or disable cookies through your browser settings; doing so may affect some site functionality.

10. Children's Privacy

Our website and services are intended for business professionals and are not directed at children. We do not knowingly collect personal information from children.

11. Supervisory Authorities

If you believe we have not handled your personal information appropriately, you have the right to lodge a complaint with the relevant data protection authority — for example, the Information Regulator of South Africa (POPIA) or the Information Commissioner's Office (ICO) in the United Kingdom — without prejudice to any other administrative or judicial remedy.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The "Last updated" date at the top of this page indicates when it was last revised. Material changes will be communicated where required by law.

13. Contact Us

For any questions about this Privacy Policy or how we handle your personal information, contact us at hello@digilyticsco.com or 155 West Street, Sandown, Sandton, 2031, South Africa.